About Us

VJR Consulting specializes in conducting high-quality research on youth and media. We operate at the intersection of policy, research, and communications. The firm is run by Vicky Rideout, who the New York Times says "has done pioneering research into patterns of technology use."

Recent Projects

Recent projects have included a major new survey about teen social media use and depression, a study of digital health use among teens and young adults, and a survey of elementary school students about bullying, kindness, and compassion.

In The News

The research conducted by VJR Consulting is regularly referenced and quoted in the media. Topics such as social media and depression, digital health, and digital equity have garnered increased interest recently. In addition, Vicky Rideout occasionally writes about children and media for various blogs or journals.    

Featured Work

In The News


The Digital Gap Between Rich and Poor Kids Is Not What We Expected

New York Times | October 21, 2018

America’s public schools are still promoting devices with screens — even offering digital-only preschools. The rich are banning screens from class altogether.By Nellie Bowles

The parents in Overland Park, Kan., were fed up. They wanted their children off screens, but they needed strength in numbers. First, because no one wants their kid to be the lone weird one without a phone. And second, because taking the phone away from a middle schooler is actually very, very tough.

“We start the meetings by saying, ‘This is hard, we’re in a new frontier, but who is going to help us?’” said Krista Boan, who is leading a Kansas City-based program called START, which stands for Stand Together And Rethink Technology. “We can’t call our moms about this one.”


For better or worse: how does social media affect young adults’ well-being?

October 26, 2018

Read Vicky Rideout’s latest blog post on the London School of Economics’ site Parenting for a Digital Future. A recent survey of US teens and young adults on social media and mental health found that while 15% found social media made them feel worse when they were depressed, stressed or anxious, 27% said it made them feel better. Here Vicky Rideout presents the main findings from the survey which was sponsored by two organisations working to promote adolescent mental health, Hopelab and Well Being Trust.


Teens and Smart Phones

August 22, 2018

Read Vicky Rideout's comments about teens and smart phones in the August 2018 issue of the Atlantic.