About Us

VJR Consulting specializes in conducting high-quality research on youth, families, and media. Our clients include universities, advocacy groups, and media companies. The firm is run by Vicky Rideout, who the New York Times says "has done pioneering research into patterns of technology use." She is a veteran Foundation executive and former political aide whose career has run the gamut from working with Barack Obama on his historic speech to the 2004 Democratic Convention, to winning an Emmy Award with MTV for most effective public service campaign. 

Recent Projects

Our research has covered topics ranging from social media and depression, to toddlers and screens, to bullying and kindness in elementary schools. Recent projects have included a tracking survey about teens and social media, a study of digital health use among teens and young adults, and a survey of Millennials about social media, news, and political engagement. Click below to see more of our recent work.

In The News

Read Vicky Rideout’s comments in The Atlantic about the World Health Organization’s recommendations about children’s media use; see the mention of our research in the New York Times article “The Digital Gap Between Rich and Poor Kids Is Not What We Expected;” dig into Vicky’s commentary in the Journal of Children and Media about whether the phrase “screen time” still makes sense; or read her take in the London School of Economics’ Parenting for a Digital Future blog on whether or not smartphones have “destroyed a generation.”

Featured Work

In The News


The Digital Gap Between Rich and Poor Kids Is Not What We Expected

New York Times | October 21, 2018

America’s public schools are still promoting devices with screens — even offering digital-only preschools. The rich are banning screens from class altogether.By Nellie Bowles

The parents in Overland Park, Kan., were fed up. They wanted their children off screens, but they needed strength in numbers. First, because no one wants their kid to be the lone weird one without a phone. And second, because taking the phone away from a middle schooler is actually very, very tough.

“We start the meetings by saying, ‘This is hard, we’re in a new frontier, but who is going to help us?’” said Krista Boan, who is leading a Kansas City-based program called START, which stands for Stand Together And Rethink Technology. “We can’t call our moms about this one.”


For better or worse: how does social media affect young adults’ well-being?

October 26, 2018

Read Vicky Rideout’s latest blog post on the London School of Economics’ site Parenting for a Digital Future. A recent survey of US teens and young adults on social media and mental health found that while 15% found social media made them feel worse when they were depressed, stressed or anxious, 27% said it made them feel better. Here Vicky Rideout presents the main findings from the survey which was sponsored by two organisations working to promote adolescent mental health, Hopelab and Well Being Trust.


Teens and Smart Phones

August 22, 2018

Read Vicky Rideout's comments about teens and smart phones in the August 2018 issue of the Atlantic.