Millennials, Social Media, and Politics

Millennials, Social Media, and Politics

“The complexity of social media’s role in young people’s lives may frustrate those looking for easy answers or simplistic solutions. But it is a reality that this survey has made abundantly clear.” Read the new survey VJR Consulting did for Common Sense Media, tracking trends in teen social media use from 2012 to 2018. The survey includes data about how often US teens use social media; specific actions they take (active vs. passive use); when they do or don’t take breaks from social media; how often they encounter racist and sexist content online; and whether social media makes them feel better or worse about themselves. The survey explores the relationship of social media use with teens’ social and emotional well-being, including a special focus on more vulnerable teens. 

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Social Media, Social Life: Teens Reveal Their Experiences.

Social Media, Social Life:  Teens Reveal Their Experiences.

“The complexity of social media’s role in young people’s lives may frustrate those looking for easy answers or simplistic solutions. But it is a reality that this survey has made abundantly clear.” Read the new survey VJR Consulting did for Common Sense Media, tracking trends in teen social media use from 2012 to 2018. The survey includes data about how often US teens use social media; specific actions they take (active vs. passive use); when they do or don’t take breaks from social media; how often they encounter racist and sexist content online; and whether social media makes them feel better or worse about themselves. The survey explores the relationship of social media use with teens’ social and emotional well-being, including a special focus on more vulnerable teens. 

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Digital Health Practices, Social Media Use, and Mental Well-Being Among Teens and Young Adults in the U.S.

Digital Health Practices, Social Media Use, and Mental Well-Being Among Teens and Young Adults in the U.S.

This nationally representative probability survey of 14- to 22-year-olds sheds important new light on the relationship between social media use and adolescent depression. The survey reveals that teens and young adults are making extensive use of the internet, social media, and mobile apps to help address their depression and anxiety. In addition, young people suffering from depression or anxiety have diverse responses to social media – for some, it is an important lifeline to support and human connection, while for others it just reinforces negative emotions.  Many young people exhibit a high degree of 'agency' about how they use social media - consciously curating their feeds for inspiration and support, or staying off social media entirely during tough times.

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The Common Sense Census: Media Use By Kids Age Zero to Eight (2017).

The Common Sense Census: Media Use By Kids Age Zero to Eight (2017).

We surveyed more than 1,400 parents to document the amount of time children spend engaged in various media activities, as well as their access to and use of media devices.  The survey is the third in a series of tracking studies measuring changes over time.  Media activities include watching TV and online videos, playing video games, listening to music, reading, and other digital activities.  Devices include television, smartphones, tablets, computers, e-books, and video game players - and we even look at the newest trends such as Virtual Reality, virtual assistants (think Siri or Alexa), and the "internet of toys." 

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The Digital Lives of African American Tweens, Teens, and Parents: Innovating and Learning with Technology. 

The Digital Lives of African American Tweens, Teens, and Parents: Innovating and Learning with Technology. 

Funded by the Gates Foundation, this study surveyed a nationally representative sample of more than 1,000 African-American teen-parent dyads, on attitudes toward and use of computers and other digital technology.  Our conclusion?  "The shortage of young African Americans going into tech or STEM fields does not appear to be due to a lack of interest in, enjoyment of, or confidence about using computers.  African American youth enjoy learning about new technology, they enjoy using computers, and they have done a lot with computers.  But they have a great unmet interest in learning more about computers.  There is no lack of aspiration on young people's parts - but the adults, educators, and policymakers in their lives now need to do their part to build the environments that will catalyze those aspirations." 

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The Common Sense Census:  Media Use By Tweens and Teens

The Common Sense Census:  Media Use By Tweens and Teens

This comprehensive survey of 2,658 8- to 18-year-olds documents which media activities they enjoy most, how often they engage in each activity, and the average amount of time they spend with each activity per day.  The study covers TV, online videos, social media, video games, computer games, mobile games, surfing the Internet, listening to music, and reading.  In addition, the study documents the devices young people use to access those media, including time spent using smartphones, computers and tablets.  Data are provided separately for tweens (8- to 12-year-olds) and teens (13- to 18-year-olds), and are broken out by gender, race/ethnicity, and socio-economic status. 

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The NO MORE Project

The NO MORE Project

It's not often that public service campaigns get a platform as large as the one the NO MORE campaign got at the 2015 Super Bowl, when a NO MORE PSA on domestic violence aired before a huge television audience.  The LA Times called it "the single most important thing on television this year" and MediaPost reported that it was the second-best-viewed ad in the Super Bowl!  (Watch CNN's story about the ad and the NFL's decision to donate the airtime.)  VJR Consulting is very proud to have been part of this campaign from the start, working with a coalition of domestic violence and sexual assault organizations to help develop and launch the NO MORE Project. We designed, recruited participants for, and facilitated strategic planning workshops with media and advertising experts; directed the formative consumer research including focus groups in New York, San Jose and Atlanta; oversaw an online survey to test specific concepts; wrote the strategic plan for the project; and helped negotiate media partnerships to secure free air time for the PSAs.

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