The Common Sense Census: Media Use By Kids Age Zero to Eight (2017)

The Common Sense Census: Media Use By Kids Age Zero to Eight (2017)

We surveyed more than 1,400 parents to document the amount of time children spend engaged in various media activities, as well as their access to and use of media devices.  The survey is the third in a series of tracking studies measuring changes over time.  Media activities include watching TV and online videos, playing video games, listening to music, reading, and other digital activities.  Devices include television, smartphones, tablets, computers, e-books, and video game players - and we even look at the newest trends such as Virtual Reality, virtual assistants (think Siri or Alexa), and the "internet of toys." 

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Learning at Home: Families’ Educational Media Use in America

Learning at Home: Families’ Educational Media Use in America

Since 1999, a series of studies undertaken by academic experts, consumer advocates like Common Sense Media, and philanthropies such as the MacArthur Foundation, Kaiser Family Foundation, and the Pew Charitable Trusts has documented the rise of media consumption by youth. More research, however, should be done on children during the preschool and middle-childhood periods, which scholars in child development, cognitive psychology, and neuroscience have pointed to as critical for all that follows. Surely a real understanding of the new norms of behavior among younger children and their families in what we at the Joan Ganz Cooney Center have termed “the digital Wild West” will help prepare educators, parents, and policymakers...

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Parenting in the Age of Digital Technology

Parenting in the Age of Digital Technology

Parenting in the Age of Digital Technology is a survey of 2,300 parents of children aged 8 or under, conducted by VJR Consulting for Northwestern University's Center on Media and Human Development.  The New York Times article on the study calls Vicky Rideout "an independent researcher who over the last decade has done pioneering research into patterns of technology use." ABC News also covered the study in a piece called Toddlers and Tablets: Way of the Future?

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Zero to Eight: Children’s Media Use in America

Zero to Eight: Children’s Media Use in America

October 2011: Having an accurate understanding of the role of media in children’s lives is essential for all of those concerned about promoting healthy child development: parents, educators, pediatricians, public health advocates, and policymakers, to name just a few. The purpose of this study is to provide publicly accessible, reliable data about media use among children ages 0 to 8, to help inform the efforts of all of those who are working to improve children’s lives.

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Protecting Our Kids’ Privacy in a Digital World: A Common Sense Policy Brief

Protecting Our Kids’ Privacy in a Digital World: A Common Sense Policy Brief

December 2010, Common Sense Media
Most kids today live their lives online, immersed in a mobile and digital landscape. This brave new world has revolutionized childhood. Kids and teens now create and consume enormous amounts of online and mobile content. Their access to people and information presents both possibilities and problems. While the Internet is a platform for innovation and economic growth and brings rich resources for entertainment and learning, the very nature of digital interaction creates deep concerns about kids’ privacy.

Today, our kids are growing up in public. Whatever they text or post can be searched, copied, pasted, distributed, collected, and viewed by vast invisible audiences. Parents rightly fear that their children’s activities and personal information are being tracked and traced.

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